Before we discuss on how to perform SEO for
the mobile web, firstly understand few things like-
Mobile Optimization
Mobile Optimization is the process which
ensures that the visitors who are accessing your site from mobile devices
having an experience optimized for the device.
What is Mobile Optimization?
Every year people spend their almost half of
the time on their mobile devices and tablets, still many websites are not
designed for different screen sizes and load times. Mobile optimization helps
you in increasing the page speed, site structure and site design and more so
that the users won’t move away from the site.
So What will be the best SEO practices which
we can choose for the Mobile Web-
If already your website is well optimized for
the search engines, then there are only few additional things you required for
the optimizing of mobile web.
Page speed
The speed of page should be more on the
mobile devices as compared to desktop, but it gets slow down because of
hardware and connectivity issues. Beyond optimizing images, all you want to
minify the code, maximize the browser caching and reduce the redirects.
Don't block CSS, JavaScript, or images
In old days, some mobile devices won`t be
able to support the CSS, and JAVA script and images. That’s y the owner of
mobile sites has to block them. But this fact is no longer remain the same, and
the smartphone GoogleBot wants to see and categorize the same content which
users do. So, don’t hide them. Sometimes these elements are hard to understand
for Google whether you have a responsive site of a different mobile solution.
Site design for mobile
The mobile devices designs are simple and
revolutionizing. “Above the fold” no longer has meaning in a world where we
scroll endlessly.
Don't use Flash
Might be the plugin is not available on your
phone, that means you are missing all the fun. If you too want to get and wants
to create special effects, then use HTML5.
Don't use pop-ups either
Getting pop-up again and again is som
etime frustrating because it is hard to close
them on a mobile device. Which might lead you high bounce rate.
Also Read: How to optimize your Mobile Web App
Design for the fat finger
Touch screen navigation can lead to many
accidental clicks if the button is too small, or too big or in between the path
of a finger while trying to get the page scrolling.
Optimize titles and meta descriptions
Always remember to use less screen space when
a user is searching on a mobile device. If you want to show your best work in
SERPS (Search Engine Research Page), which is concise as possible (but without
sacrificing the quality of the information) while creating titles, URLs and
meta descriptions.
Optimize for local search
If your business is having a local content,
then remember to optimize your mobile content for local search. Which includes
your name, address and phone number and the city name, state name in your
site`s metadata.
Also Read: 7 simple rules for designing Mobile Websites
Mobile site configuration
The most important decision which you have to
make while setting up the site whether you want to make it responsive, dynamic
serving, or separate site configuration. All of them have their own pros and
cons. Generally, Google supports responsive design, also supports the rest two
options as long as you have set them properly.
Pros of Responsive:
·
1 URL
·
No duplication
·
Consolidated authority
·
No redirects
Cons of Responsive:
·
Sometimes require redesigning
·
No mobile- specific content
·
Device- specific
Pros of Dynamic serving:
·
1 URL
·
Consolidated authority
·
Use only mobile-specific content
Cons of Dynamic serving:
·
Implementing is difficulty
·
More expensive and hard to maintain
Pros of Parallel URLs:
·
It`s easy to implement
·
Also use mobile-specific content
Cons of Parallel URL`s
·
Splits authority
·
Lots of redirects
·
Very expensive to maintain
·
Content duplication risk
Responsive web design
The most preferable is responsive design for
the web because it uses CSS3 media queries to serve the same content on mobile
and desktop users using a flexible design to automatically adapt the size of a
user’s screen.
Responsive designs use the media queries to
target the layout based on screen width, orientation and resolution.
Here I am sharing a CSS code which you can
use to instruct browsers to how to display the content for a 420 screen or
fewer pixels.
Also Read: 9 Best Web Design Platforms
Code Sample:
@media screen and (max-width: 420px) {.class {[styles for this class here]}}To link this with separate style sheet, put
the following HTML in between <head> tags.
Code Sample
<link href="mobile.css"
type="text/css" media="screen and (max-device-width:
480px)" rel="stylesheet"/>
Responsive designs allow you to have a
variety of these media queries by which the users who have small mobile screen
can also see the content easily. and looks perfect for all the average or
larger mobile screens and even tablets.
Separate mobile URL
Users can choose an another option to create
a parallel site. It allows you to create completely custom content for mobile
visitors. To prevent the confusion, parallel sites used ‘m’ subdomain.
Parallel mobile sites can be imperfect like
dynamic serving sites at sending visitors to the right version, so be sure to
land the users on right place who end up in wrong direction when they click on
preferred experience.
Just remember that your site is redirecting
to a perfect place and lean as possible to decrease the page speed. And if you
want to prevent duplicate content issues, use rel=” canonical”.
Also Read: 10 tips to reduce Your Website Bounce Rate
What about using an app?
Creating an app is just a one way to tailor
the mobile experience for the visitors. But many websites use an alert to
inform their visitors that a Mobile App also exists.
So these are the few best SEO practices to
perform on the Mobile Web.
Also Read: App Store Optimization
0 comments:
Post a Comment